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Global event management:
Guthrie & Associates Meeting & Event Management is independently owned and operated by Diane Guthrie, CMP. With 20 plus years of planning experience, managing staff and events for corporations and associations throughout the world, Guthrie utilizes a network of experienced and trusted resources to enrich the business. This business philosophy keeps client costs down while maintaining or exceeding high expectations. Renowned for their passion and commitment to each and every project they undertake, Guthrie & Associates enjoys your success and they're as passionate about your conference and event as you are. From concept to completion, we are your complete meeting management resource. There is no meeting, conference, or event that we can’t handle. Some of the types of events we specialize in are:
  • Corporate Conferences
  • Association Annual Meetings
  • Incentive Programs
  • Hospitality Events
  • Pharmaceutical Meetings
  • Seminars & Training Programs
  • Executive Retreats
Our strengths include:
  • Developing client goals & objectives
  • Strong reputation for excellent results
  • Extreme attention to detail
  • Excellent reputation in dealing with high level executives
  • Quality work ethic & professionalism
  • Experienced manager of large operations staff
  • Established industry relationships & partnerships
  • Outstanding hotel & supplier contract negotiator
  • Managing multiple events locally, nationally & internationally
  • Creating systems & standard operating procedures
  • Managing client budgets


Profile for Diane Guthrie, CMP
More than twenty years of extensive experience in the meetings & event industry, managing staff and events for corporations and associations throughout the world. Prior to starting Guthrie & Associates in September 1999, Guthrie managed operations for more than 200 meetings per year ranging in size from small executive meetings to large association meetings of 10,000 attendees.
Experience includes:
  • Developing client goals & objectives
  • Managing meetings in South Africa, Italy, Australia, Chile, Germany, Europe, Puerto Rico, Mexico, Canada and the United States
  • Managing daily operations staff of 20
  • Negotiating hotel & other supplier contracts
  • Extensive food & beverage management
  • Developing Site Selection Department to manage over 200 meetings per year
  • Managing multiple events locally, nationally and internationally
  • Creating systems & standard operating procedures
  • Managing million dollar client budgets
  • Creating standardized contracts & addendums
Work history:
  • Sept. 1999 -- present: President and Owner of Guthrie & Associates Meeting & Event Management, Inc.
  • Jan. 1994 -- Aug. 1999: Concepts Worldwide, Inc. (a full service meeting management company)
  • Aug. 1971 -- Oct. 1993: Security Pacific Financial/ BankAmerica Financial, Inc. (managing meetings & events company wide)
Awards & accomplishments:
  • Meeting Planner of the Year (1992)
  • Certified Meeting Professional (1993)
  • President of San Diego Chapter of Meeting Professionals International (1994-1996)
  • Nancy Morrell Swanson Visionary Award (2001-2002)
Industry afilliation:
  • Meeting Professionals International (member since 1986)
  • Past President's Council (member since 1996)
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